How Pendo helps financial services companies get the most out of their homegrown apps

Financial services (FinServ) firms are no stranger to software innovation. With rising customer expectations, complex regulatory requirements, and a competitive landscape, using technology to drive efficiency and differentiation is non-negotiable.  

While SaaS applications dominate many enterprise portfolios—with the average company using over 350 apps—financial institutions in particular often turn to homegrown solutions for highly specialized needs. These custom-built applications, tailored to serve employees, customers, or both, are a vital part of delivering secure, seamless, and effective financial services. However, they come with their own set of challenges.  

The promises (and pitfalls) that come with homegrown apps for finance

Financial services companies develop homegrown applications for a variety of reasons:  

• Customization and compliance: Off-the-shelf solutions often can’t meet the stringent regulatory requirements or unique workflows of financial institutions.  
• Security: Building in-house provides greater control over data handling and cybersecurity measures.  
• Integration: Custom apps can be embedded into existing proprietary systems and processes.  

And yet, the very factors that make homegrown applications essential can also create challenges:  

• Resource strain: Maintenance and enhancements demand ongoing attention from your development team, tying up resources that could be used elsewhere.  
• Feature overload: Financial services apps, particularly internal-facing ones, risk becoming cluttered with redundant or outdated features, leading to poor user experience (UX).  
• Compliance risks: A disorganized interface can lead to errors, inefficiencies, and difficulty ensuring consistent adherence to regulatory requirements.  

These hurdles can hinder the performance of your custom solutions, reducing their effectiveness and your return on investment (ROI). But with Pendo’s comprehensive digital adoption platform (DAP), these challenges become opportunities.  

How to move the needle on app optimization with Pendo

With its combination of product analytics, AI-powered insights, and in-app support, Pendo fully optimizes digital experiences for both customers and employees. 

IT and business technology teams can gain insights from analytics to see where customers or employees may be struggling to adopt a feature or workflow. They can also see what tech and processes are working as expected, and what needs to change. 

From there, they can tailor the user onboarding journey and ongoing in-app support accordingly. The result is more productive employees, happier customers, and better business outcomes.

By streamlining processes, optimizing features, eliminating blockers, and offering guidance to facilitate compliance, financial services companies can move the needle on app ROI in ways never before possible. This not only strengthens governance and boosts adoption rates but also reduces inefficiencies and increases overall user satisfaction. With timely, contextual, and relevant support at their fingertips, employees can work smarter and customers can get to value faster.

Empower your teams with Pendo

Pendo’s comprehensive digital adoption platform helps financial services companies achieve operational excellence by providing the tools and insights to:  

• Improve compliance: Ensure users complete workflows correctly with targeted in-app guides and contextual support.  
• Increase time to value: Streamline UX to reduce friction for employees and customers alike.  
• Maximize ROI: Identify underutilized features, prioritize updates, and eliminate redundant functionality to drive better outcomes with fewer resources.  

The result? Tailored, high-performing applications that meet the demands of today’s fast-paced financial environment. It’s time to transform your homegrown applications into a competitive advantage. With Pendo, your team can focus on what matters most: delivering value to your business and your users.

Learn more about how financial services companies leverage Pendo here.