Embedding expansion opportunities directly within software ensures they’re timely, relevant, and seamlessly integrated into the user experience. When it comes to revenue growth, acquiring new customers is only half the battle. Real growth comes from expanding the value of a company’s existing customer base—which is where cross-sell and upsell strategies come in. When done right, […]
During events with our users, like our Pendo User Groups and Pendomonium, we like to sit down with our partners and discuss how working with Pendo helps their business. Most recently, Trevor Bunker from Applied Systems and Donovan Lytle from Anthology shared their experiences and advice. Here’s what we learned. Watch the full recording or […]
In the age of AI, human creativity and agency will be what elevate a product from merely functional to fantastic. AI is transforming how we work. From understanding user behaviors and pain points to generating wireframes and prototypes at unprecedented speed, these tools are powerful partners for product managers working to build something great. When […]
Drive productivity up and support costs down with the Pendo platform. For so many companies, software isn’t generating the value vendors promised. Apps proliferate in tech stacks—the average enterprise now uses 247 of them. What’s more, employees find themselves toggling between nine apps daily on average—wasting precious time navigating through them. As confusion and frustration […]
When the consequences of clunky software become disastrous. Bad software experiences make users and businesses both suffer. For customers, the frustration of it all leads to negative sentiment, poor adoption, and ultimately increased churn as they look for a better solution elsewhere. For employees, it means diminished productivity, hindered collaboration, and more compliance risks for […]
Why your forecasts should always start with your data. A board meeting is looming, and you must commit to a number. Not just any number—but the number. The one that influences budgets, hiring plans, marketing campaigns, and investor sentiment. If you’re a CRO, head of sales, or revenue operations leader, you know this experience too […]
Why you should bring support directly inside your software, where and when users need it. Supporting software users is more complex—and more critical—than ever before. As products become more customizable and AI speeds up the pace of innovation, it inevitably increases the chances that users will hit friction points that lead to confusion, frustration, and […]
When you know what users do, say, feel, and experience, you can build software they never want to leave. Building great software experiences requires data—but it’s about more than just tracking clicks or collecting one-off survey responses. It demands a holistic understanding of how users think, feel, and behave. Relying solely on quantitative data like […]
UPDATE: I have created a video example showcasing the real-time implementation. Last year we published a paper at the Virtual Reality Software and Technology (VRST ’13) conference on the topic of color correction for see-through displays. The paper proposes a solution to color blending, which is the phenomenon where colors in transparent displays look “washed-out”; i.e. the […]
The more PMs use AI in their work, the more they develop intuition for what’s useful, what’s broken, and where real value lies. In the opening of his influential and critically acclaimed book, Inspired, Marty Cagan reflects on the excitement of working on AI projects in the 1980s (!), at a time when the promise […]