It’s time to stop treating mobile products as an afterthought. Sixty percent of global internet traffic comes from mobile phones, yet many organizations still treat mobile as an afterthought. In a world where users default to smartphones and tablets, that mindset is no longer viable. Mobile isn’t just another platform. It’s often a customer’s […]
Modern marketing is all about timing: the right person, the right message, at the right moment. But if you’re building your new campaign’s email list with static data points, like a customer’s industry, company size, or job title, you’re missing the most powerful signal of all: how people use your product. Which features spark interest? […]
It turns out “just the basics” doesn’t amount to very much. When it comes to making software better, you need a combination of insights and action: Insights to tell you where users are struggling and what’s causing problems, and actions to guide users to a better experience. Userpilot positions itself as a solution for small […]
Germany’s tech market has seen steady, meaningful growth in recent years, establishing itself as a global tech leader. With leadership in areas like AI research, fintech, and cleantech, and innovation hubs from Munich to Berlin, Germany is helping lead the future of software. In October 2024, Pendo opened the doors to its Munich office. Today, […]
User expectations are evolving. How you communicate needs to evolve with them. Purposeful guidance is beating ignorable pop-ups. And tailored, personalized journeys are chosen over generic messages. And the biggest shift of all? Product communication is becoming more human. The best guidance today is clear, contextual, and completely user-centric. That’s why we’re giving customers new […]
The next chapter in Pendo’s global expansion story is here. Japan has one of the most advanced technology markets in the world. It’s home to some of the most iconic tech brands, cutting-edge R&D, and a digital transformation movement that’s reshaping entire industries. We opened our Tokyo office in 2020 with one goal: to help […]
What if you could see your full customer journey in one place, no integration or tool-hopping needed? Product and growth teams are under more pressure than ever to bring users into their apps and get them to come back. Every dollar counts, but most teams are throwing resources into channels with no visibility into what’s […]
Three product leaders sat down with Pendo to discuss how they’re balancing AI investments, building their AI roadmap, and measuring success. Over 350 software leaders gathered at PendomoniumX NYC to build community and learn how to navigate the AI era. A standout session featured Pendo customers sharing real-world insights from their AI implementation journeys. Panelists […]
Most teams are now data-driven. But is your product data in the picture? Everyone, from individual contributors to the C-suite, relies on data to guide decisions. But most are missing a critical signal: how users actually interact with your software. What features drive retention? Where do users get stuck? Can you connect usage to revenue […]
These three best practices aren’t new, but how you achieve them is. To deploy software that truly works and delivers results in the age of AI, companies need to return to the core of what makes good software, good. Smarter onboarding by helping users reach value. Scaling support by helping users help themselves. Increasing product […]